but actually, it’s even worse than that…

“We were certainly taken aback by it,” she told HuffPost. “We have partners running these kite events around the country. What if one of them uses, say, magenta? Is that pink? I mean, where are we going with this? We just want to raise money for cancer. What we don’t want is to have our energy misplaced by having our charity partners trying to police the good work that we’re doing.”

Sue Prom, who started a small dog sledding fundraiser for breast cancer called “Mush for the Cure” in Grand Marais, Minn., said she was shocked to hear from Komen’s lawyers this summer asking that she change the name of her event or face legal proceedings.

“I had to call the trademark helpline, because I had no idea what I was doing,” said Prom, who runs the annual sled race with her husband and friend. “We pay for the expenses out of our pockets, and we’ve never personally made a dime from it. We have t-shirts, sweatshirts, domain names, posters, stationery, all with ‘Mush for the Cure’ on it. What do we do with all the materials now? How are we gonna defend ourselves? We’re not like Komen.”

Prom said she’s been running the event for six years, and the most she has raised for the National Breast Cancer Foundation is $25,000. Before the NBCF could accept the money, they warned her to file for a trademark to protect her event legally against the Komen Foundation. But now that Komen has opposed Mush’s trademark application with the U.S. Patent and Trademark Office, Prom is looking for a pro bono lawyer to help her figure out what to do next.

“I think it’s a shame,” she said. “It’s not okay. People don’t give their money to the Komen Foundation and they don’t do their races and events so that Komen can squash any other fundraising efforts by individuals. That’s not what it’s about.”

You’ll be comforted to know that the American Cancer Society’s CEOs make a total of $1.7mil per year and only 10% of your donation goes towards research.

When Colby Curtin saw the Dream Works 3-D movie “Monsters Vs. Aliens” she was impressed by the previews for “Up.” “It was from then on, she said, ‘I have to see that movie. It is so cool,’” a family friend told the OC Register:

Two days later Colby’s health began to worsen. On June 4 her mother asked a hospice company to bring a wheelchair for Colby so she could visit a theater to see “Up.” However, the weekend went by and the wheelchair was not delivered, Lisa Curtin said.

By June 9, Colby could no longer be transported to a theater and her family feared she would die without having seen the movie.

At that point, Orum, who desperately wanted Colby to get her last wish, began to cold-call Pixar and Disney to see if someone could help.

Pixar has an automated telephone answering system, Orum said, and unless she had a name of a specific person she wanted to speak to, she could not get through. Orum guessed a name and the computer system transferred her to someone who could help, she said.

Pixar officials listened to Colby’s story and agreed to send someone to Colby’s house the next day with a DVD of “Up,” Orum recalled.

She immediately called Lisa Curtin, who told Colby.

“Do you think you can hang on?” Colby’s mother said.

“I’m ready (to die), but I’m going to wait for the movie,” the girl replied.

And she did…

“When I watched it, I had really no idea about the content of the theme of the movie,” said Curtin, 46. “I just know that word ‘Up’ and all of the balloons and I swear to you, for me it meant that (Colby) was going to go up. Up to heaven.”

Pixar officials declined to comment on the story or name the employees involved.

The content and theme of the movie, consequently is about death, loneliness, unfulfilled dreams and drive to complete long time ambition before your life is over.

Brief synopsis of this item in the first few seconds of this clip from the Register:

THE MOVIE

At about 12:30 p.m. the Pixar employee came to the Curtins’ home with the DVD.

He had a bag of stuffed animals of characters in the movie and a movie poster. He shared some quirky background details of the movie and the group settled in to watch Up.

Colby couldn’t see the screen because the pain kept her eyes closed so her mother gave her a play-by-play of the film.

At the end of the film, the mother asked if her daughter enjoyed the movie and Colby nodded yes, Lisa Curtin said.

The employee left after the movie, taking the DVD with him, Lynch said.

“He couldn’t have been nicer,” said Lynch who watched the movie with the family. “His eyes were just welled up.”

After the movie, Colby’s dad, Michael Curtin, who is divorced from Lisa Curtin, came to visit.

Colby died with her mom and dad nearby at 9:20 p.m.

Among the Up memorabilia the employee gave Colby was an “adventure book” – a scrap book the main character’s wife used to chronicle her journeys.

“I’ll have to fill those adventures in for her,” Lisa Curtin said.

In UP, 78 year old Carl Fredrickson buys a plane ticket for his wife and himself to visit South America like they always promised each other they would some day, but she dies shortly after the purchase.

UP is the story of Carl going to extreme lengths to fulfill his promise to his late wife after finding her “Adventure Book” from their childhood, so he may fill in the blank pages with the adventures in South America they never got to have…